A commanding 87% of the surveyed teens own an iPhone, with a further 88% predicting their next phone will also be an iPhone. This consistency in preference matches the previous year’s figures. Over the past decade, teen iPhone ownership has surged, growing from 55% in October 2013.
The Apple Watch’s popularity is also on an upward trajectory, albeit at a gentler pace. The survey highlighted that 34% of teens possess an Apple Watch, marking a growth from last year’s 31%. However, when asked about future buying intentions, only 10% expressed plans to acquire an Apple Watch in the upcoming half-year, a decline from the previous year’s 16%.
In the domain of payment apps, Apple Pay emerged as the top choice for teens, with 42% having used the service recently. It outperformed rivals like Cash App, Venmo, and PayPal.
On the music streaming front, Apple Music found itself in second spot, with Spotify being the preferred choice for 70% of teens. Apple Music drew a little over 30% of the teen user base. Furthermore, 46% of those who pay for a streaming service opted for Spotify, while only 30% chose Apple Music.
Interestingly, the study also delved into the use of iCloud Private Relay among teens. Results indicated a substantial spike in the latter half of 2023, with 37% of teens employing the service. Moreover, another 17% expressed interest in utilizing it in the forthcoming months.
For more than a decade, Piper Sandler has been conducting these teen surveys.
For the current fall report, data was gathered from 9,193 teenagers, averaging 15.7 years in age, spread across 49 states