The Impact of Apple’s Innovations on the Tech Industry in 2024 so Far Lots of new approaches, technologies, and general strategies have been innovative in 2024 so far. The impact of Apple is huge and not only in terms of the newly launched iPhone 16, but in a more global way. A lot of changes occurred with the company so far and they continue to change and progress in lots of aspects except the financial point of view.

The side view of the sleek iPhone 16 Pro in a metallic finish emphasizes its slim profile and camera bump. Set against a black background, dramatic orange and blue light streaks highlight its elegant design and buttons, showcasing one of Apple's newly announced major features.

So, let’s dive into the journey of 2024 and some fundamental changes that happened with Apple. However, before all the discussions, you should definitely start with your priorities for the upcoming year and choose a reliable hosting solution here.

Continental Impact

2024 became a significant year for Apple mainly because the company agreed with the European Commission and decided to allow 3rd party app distribution on iPadOS and iOS. This is a major step when compared with the previously followed policy of the company.

Users in the European Union now have the possibility to use 3rd party app stores, but Apple still puts most of the effort into regular AppStore. European rules have some standards that should be followed and they are followed by all the companies including such a gigantic company as Apple.

European Commission Berlaymont building

Apple Intelligence

Apple was definitely not the first company that start incorporating AI tools. However, this situation quickly changed after some announcements during the 2024 Developers Conference. Apple Intelligence is a set of tools that will be connected with AI in images, writing, and much more. Also, some improvements were made relating to Siri.

As a first attempt to work with AI, it can be rated pretty good. However, in the general market of other AI options, this attempt was not the best one. The company is still improving and changing the tools in order to get better results.

Future plans about artificial intelligence will relate to the changes of Siri. Lots of time and effort come into this sphere and it will be interesting to check how the company will be changed or not changed with AI tools.

Two smartphones are shown side by side. The screen on the left displays a Siri interface with options like "Get directions home," "Play Road Trip Classics," and "Share ETA with Chad." The screen on the right shows a writing app with options like "Proofread," "Rewrite," and "Casual.
WWDC 2024 | iOS 18 New Siri

iPhone 16 is the Most Impactful Release

Probably, the most impactful product that was launched by the company is the iPhone 16. As expected, every release of the new iPhone is a huge thing that is awaited around the globe. Thousands of people watched a presentation with their own expectations of the new product.

During the announcement of the new smartphone, the company also shared the details about Apple Intelligence. According to the company’s strategy, this project will be available worldwide in the next year.

iPhone 16 and iPhone 16 Pro Review Roundup: A lineup of four iPhones, including the iPhone 16 and iPhone 16 Pro, in various colors (gold, black, and blue) is displayed against a black background. All phones are shown with their screens facing forward, showcasing their respective designs. An Apple logo is visible in the lower right corner.
iPhone 16 and iPhone 16 Pro Review Roundup

Apple Vision Pro

One more impressive news of 2024 was the release of Vision Pro with VR and AR technology. This product has huge potential and will definitely be an impactful step for the company and market trends in general. For now, only users from the US can access the device and its price is over $3000 so it is definitely a pricy gadget. The innovative approach of this technology will definitely be rated high, but now there are so many discussions around this topic.

A vibrant interface of VisionOS 22 on Vision Pro, showcasing its multitasking capabilities and immersive virtual workspaces.

New MacBook with M4

The MacBook with an M4 chip has definitely a better performance characteristic than the predecessor. Results were tested according to the CPU test. Also, the background noise is greatly minimized because of the new chip’s engine. The new models were mentioned as ideal laptops for working with local AI tasks. Probably the major peculiarity of the product is in its portability and exclusive performance.

An infographic highlighting the features of Apple's M4 Mac Upgrades chip for the iPad Pro, including 120GB/s bandwidth, dynamic caching, 10-core CPU, 4x GPU performance, 3nm technology, hardware-accelerated ray tracing and mesh shading on an OLED screen, 28 billion transistors, ProRes, AV1 support, and a blazing-fast neural engine with 38 trillion ops

Impact of Apple Watch

Apple watch is not just an accessory, it is definitely an impactful device if talking about health monitoring.  The company became a huge leader when talking about the detection of sleep apnea and hypertension. So that users can be notified about the possible risks connected with health issues. That is an extremely important factor that stands out Apple from all the other companies that are working on the creation of smartwatches.

New Audio Experience with Apple

New models of AirPods are available with USB-C charging, improved design characteristics, and some changes to the case. The models will also offer active noise cancellation, but this option will become more financially accessible for the users. In AirPods Max, users get better connectivity and of course, the general aesthetics is extremely pleasing. All the changes in the new models improve the audio experience of the users.

Airpods
Apple has turned the AirPods into a $20 billion a year business after removing the 3.5mm earphone port from the iPhone

Final Thoughts

Apple’s influence on the tech industry is huge, mainly because of the latest chip architecture. However, except for the impressive changes in MacBooks/iMacs, there is also the debut of the new iPhone with all its benefits in video recording, camera improvement, Apple Intelligence, chip architecture, and more.

2024 opened a new era for Apple, in terms of innovations, integration of tech in everyday tasks, and inclusivity. This leading company has somehow changed our expectations and broadened our tech horizons.

A modern, well-lit Apple store interior with wooden panels and tables in China. Four customers are seated at a round table, engaged with Apple devices while an employee stands nearby. Shelves displaying products line the wall in the background, reflecting a sales surge driven by recent iPhone discounts.

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