Tidal has finally joined other music streaming services including Spotify, Pandora and Apple Music, and is now available on Apple’s CarPlay and has been optimised for use on the iPhone X.
Tidal is an on-demand streaming service co-owned by the likes of Jay-Z but has previously struggled to compete with other streaming services. Tidal streaming service has tried to set itself apart by marketing itself as the “world’s first music service with High Fidelity sound quality, High Definition Music videos and Curated Editorial by music journalists, artists and experts, making for a simply superior experience.” It also offers exclusives and pays higher royalties to artists. If you sign up for Premium you can even get a discount if you opt to prepay for six months.
However, being available on Apple’s CarPlay has finally allowed Tidal to compete on a similar level to the likes of Spotify, Pandora and Apple Music, and we will soon see how this affects the app’s sales.
Tidal users can now access their entire music library directly from the CarPlay display when in the car, meaning they can control their music without having the use their iPhone. Using the “My Collection” tab, users can easily select their songs, albums and playlists of choice and they can view recent releases through Tidal Explore. Tidal has also been optmised for use on the new iPhone X’s new 5.8-inch display and cutout along the top.
While Spotify remains the world’s most popular on-demand streaming option, Tidal is now able to compete on a similar level.