Apple’s future initiatives in India could include selling appealingly-priced, pre-owned iPhones and the introduction of Apple Pay, CEO Tim Cook has hinted in an interview with an Indian news outlet.
Speaking to IndianExpress.com, Cook insisted that, by bringing certified pre-owned iPhones to the South Asian country, Apple can enable even more people to enjoy its products. He pointed out that, with the pre-owned handsets Apple offers elsewhere, “we take the product and sort of make it in a pristine manner and we are certain of the quality and that is why we pass the warranty along.”
Tantalizingly, Cook also revealed that his company is “looking at things like bringing Apple Pay”, recalling: “I met one of the key banks and tried to understand how their view of mobile payments would play out.” It is unclear when Apple Pay could realistically launch in India, but Cook emphasized the need to ensure “the ability to pay in a manner that is wanted and desired by the customer.”
