Apple CEO Tim Cook revealed during yesterday’s earnings call that, though he didn’t want to give too much away, Apple had “more exciting things in store” before the end of the year.
The company’s quarterly earnings call reported record growth for some Apple divisions like Mac, which generated $9 billion in revenue in Q4 2020. Apple’s wearables and accessories category also set an all-time-high record, generating $7.9 billion in the same period. Services revenue, which comes from Apple News, Apple Music, Apple TV, iCloud and more, reached $14.5 billion – another all-time high for the organization, whilst overall the company posted $12.7 billion in profit during the quarter, based on $64.7 billion generated revenue.
Tim Cook’s tase is likely referencing Apple’s upcoming Silicon Macs, which were first announced at WWDC 2020. Apple will be moving away from Intel to its own proprietary chips and promised that the first models – likely MacBooks – will be available before 2021.
Apple has also been rumored to release AirPods Studio and AirTags, though we’ve had conflicting reports which suggest that these products have been pushed back until 2021.
Are you excited to see what else Apple has in store? Let us know and check back soon.