Greater China is now Apple’s second biggest market, so it should hardly surprise that this East Asian region has greatly influenced many of the Cupertino company’s practices. Fresh details of this appear in an interview with Apple CEO Tim Cook, who noted that Chinese users influenced his company’s decision to make available a gold iPhone last year.
In this interview, published in the Chinese language version of Bloomberg Businessweek, Cook said that Apple had taken note of the popularity of gold in China, and takes local preferences into account when deciding what colors to offer products in. It seems a wise practice considering the company’s red hot competition with Samsung and Xiaomi in the smartphone market of Greater China, which includes Hong Kong and Taiwan as well as the mainland People’s Republic of China.
Cook also pointed out that Apple is backing a Chinese mobile technology learning scheme that is helping children to learn a variety of tech skills, including making music using the GarageBand app. Cook said that the scheme was intended to change traditional educational models.
