TAIPEI, Taiwan–(BUSINESS WIRE)– According to TrendForce’s research, Apple’s Q3 iPhone shipments reached a total of 33.8 million units, of which the new iPhone 5S and iPhone 5C accounted for more than 50%. Given iPhone 5C’s much higher-than-expected price, its Q4 shipments have been adjusted downwards by 11 million units, and is projected to account for only 24% of the total iPhones shipped during the quarter. iPhone 5S’s sales performance, by comparison, turned out to be a lot better than expected; By the end of Q4 2013, it is likely to account for nearly 70% of all the iPhones shipped. The total number of iPhones shipped in Q4 2013 is projected to increase by 2.2% year-on-year to 46 million units.
Shipments of Galaxy Note 3, Samsung’s newest high-end model, are expected to reach 15 million units in H2 2013, with the shipment proportion of its mid-ranged devices to rise to 60%. Sony has been making various product-related adjustments since it formally entered the smartphone market in 2012. In addition to keeping its own designs for all of its products, the company has targeted its mid-ranged devices at foreign markets, and differentiates its high-end products based on specific hardware specs, camera functionality, and water proof designs. As a whole, the shipments of Sony’s entire smartphone lines have managed to improve significantly from Q1 2013. In Q3 alone, the Japanese company’s smartphone shipments grew to over 12 million units, a 10.6% quarter-on-quarter and 79% year-on-year increase, and its market share rose to 5%.
LG is known for taking advantage of the experience accumulated during the days of making feature phones and selling various electronics products. In Q3 2013, the company’s smartphone shipments exceeded 10 million units, showing a growth of 22.7% quarter-on-quarter and 93% year-on-year. The Q4 2013 shipments of the struggling Taiwanese smartphone company HTC is predicted to fall by approximately 16.2% quarter-on-quarter and 40% year-on-year to 5.2 million units. The main reasons for HTC’s shipment decline include its waning market shares in the US and European markets and the fact that it failed to introduce any new products in Q4 2013 other than One Max.
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Source: TrendForce/Business Wire
