Twitter announces it’s winding down Fleets feature

Twitter has confirmed that its controversial Fleets feature will be removed.

The company launched Fleets, its version of Instagram Stories, last November, designed to allow users to share limited-time videos and images with their followers. Twitter wanted to use the feature to make the social network more attractive and to sell more advertising space.

However, it now appears as though the microblogging network has backtracked, confirming that the feature will be discontinued on August 3. The firm said that they wanted Fleets to help users “feel more comfortable joining the conversation on Twitter,” but added that takeup had been low.

Speaking of the news, Twitter said: “We’re evolving what Twitter is, and trying bigger, bolder things to serve the public conversation. A number of these updates, like Fleets, are speculative and won’t work out. We’ll be rigorous, evaluate what works, and know when to move on and focus elsewhere.

“If we’re not evolving our approach and winding down features every once in a while – we’re not taking big enough chances. We’ll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter.”

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