Twitter has confirmed that it’s changing its Blue subscription service and verification program to change the social network’s fortunes under the new CEO, Elon Musk.
In a tweet, Musk confirmed that Twitter Blue would be priced at $8 per month in the United States, up from the current $4.99 fee, and be charged at a similar rate in other territories on launch. The service will offer several perks and benefits, most notably priority placement in mentions, searches, and replies, as well as the ability to send longer video and audio clips.
Blue subscriptions also ensure users won’t see as many ads, and most importantly, users would be able to receive a blue verified checkmark next to their name. This feature is currently exclusive to celebrities and notable figures and has been the subject of widespread criticism in recent years.
These breakneck changes come as Elon Musk takes over the social network after months of back and forth. The Tesla CEO reportedly wants to help monetize Twitter and bring it to profitability, and has recently fired several senior executives in the company and is now the sole head of the network.
Other changes expected include the return of controversial figures such as Donald Trump, as well as Twitter reviving its once-popular Vine video-sharing app.
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