Twitter to introduce live shopping experiences in-app

Twitter has announced plans for a new live shopping feature on the social network.

The company revealed a pilot program earlier in the year to allow some retailer to sell their goods and services inside of the social network, and now it’s testing new ways to expand the service and use live stream content.

The new feature follows on from the success of platforms like TikTok where live and social shopping is becoming the norm, and users will be able to see a list of products below the video and immediately buy them with one click. Twitter hopes that the new service will help to increase engagement with audiences and drive more sales.

“Live video has been transforming the way we shop for years. Earlier this year we announced our plans to better support shopping on Twitter, and today we’re excited to announce the next step in that journey: Live Shopping,” the company said in a statement.

“While watching a Live Shopping stream on Twitter, people can take several actions that make the shopping experience on Twitter seamless, such as Check out the Shoppable Banner and Shop Tab on the Live event’s page, Toggle back and forth between the Latest Tab and the Shop Tab throughout the livestream, allowing them to be a part of the conversation as they check out products, and Continue to watch the livestream on the merchant’s website within an in-app browser, so they don’t miss a thing while making a purchase.”

William White, Chief Marketing Officer at Walmart, said: “Twitter continues to be an important platform for Walmart’s business and our customers. We’ve been focused on charting new territory in shoppable livestreams and are excited to celebrate an important milestone together with the first Livestream Shopping event on Twitter. We’re meeting customers where they are and making it easier to shop incredible deals and find inspiration through dynamic, interactive experiences. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertained.”

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