Twitter is working on another shopping initiative called Twitter Shopping.
In the United States, users will be able to pilot the new service if they’re running Twitter on an iOS device.
Speaking of the pilot scheme, Bruce Falck, product lead, said: “Remember 2015? The timeline was divided about the true color of this dress. We got our first up close look at Pluto. Culottes were cool. And at Twitter, we were in the early stages of exploring shopping on Twitter with features like the “Buy Now” button, product pages and product collections.
“We eventually stepped back from our shopping pursuits to focus on other areas. Now, as you heard from us earlier this year, we’re back and putting more energy into testing out the potential for shopping on Twitter.”
The new module will sit at the top of a profile and allow users to showcase their products.
Why did we do this? At our Analyst Day in February, we talked about our strategy to make our revenue more #durable 💪 This is a big step forward for us on that journey that builds on our Professional Profiles launch earlier this year (4/8) https://t.co/LK8vWNGIAW
— bruce.falck() 🦗 (@boo) July 28, 2021
According to Twitter, those who visit a profile with the Shop Module enabled can browse a carousel of products and then tap on a product to find out more and buy it, all without leaving the social network.
“We’re starting small with a handful of brands in the United States. People in the U.S. who use Twitter in English on iOS devices will be able to see the Shop Module.
“We believe in the power of the conversations that Twitter facilitates around products. With this pilot, we’ll get to explore how our engaged, responsive and chatty audience reacts to products that are emotionally charged — like a new jersey from your favorite sports team — or that provide lasting impact — like a new skincare regimen. And, fundamentally, it’ll give us the chance to keep learning about which shopping experiences people prefer on Twitter.
“As we learn, we’re creating deeper partnerships with businesses that reflect whom we’re building for with a new Merchant Advisory Board. The board will consist of brands that have established themselves as best-in-class examples of merchants on Twitter. With their partnership, we hope to more easily address the needs of businesses of any size or vertical in our product innovation,” the company added in a statement.
Are you excited to try Twitter Shopping? Let us know and check back soon for the latest.