Users say they would pay a monthly subscription for popular apps, according to new data.
WhatsApp and YouTube were the most popular of the bunch, with 89% of WhatsApp users saying they’d be happy to pay a subscription if the app was no longer available for free.
YouTube, on the other hand, was the app that users would pay the most for.
According to McGuffin, 72% of respondents said they’d pay on average $4.20 for YouTube per month – though YouTube currently offers a $15 per month premium experience without advertising.
Google Maps came in second place, with 78% saying they’d pay an average of $3.48, Google Drive (79%) in third place at $3.31/month, and Facebook (64% – $2.92/month) and LinkedIn (79% on average $2.84/month) rounded out the top five.
FaceTime came out in sixth place, with 79% of users saying they’d pay a monthly subscription, with an average value of $2.78/month.
Speaking of the report, McGuffin said: “Once we gathered data showing what consumers would pay for various apps, we were eager to compare each company’s current advertising revenue against what they would hypothetically earn if they charged the percentage of users willing to pay the average amount respondents established per app.
“To establish revenue projections, we used the latest publicly available data from each company, with regard to annual ad-based revenue and number of active monthly users (sources available upon request).
“Then we created an adjusted projection of monthly users per platform, based on what percentage of our respondents said they would not pay anything for a given app. With that new number of users, we multiplied by the average monthly fee established by our respondents, then by 12 months, to establish projected annual revenue.”
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