Many organizations use emails as their core mode of communication. Sales reps often face challenges when using emails to communicate with customers. They are time-consuming and could take up to 2.5 hours daily to read and make replies. Salesforce email integration helps eliminate the challenges by automating tedious tasks.
Sales teams can set up email templates in Salesforce and program them to send emails automatically based on the set criteria. Email automation with salesforce benefits organizations by saving hundreds of productive hours and boosting the performance of sales reps.
Benefits of automated e-mails
Email automation involves the automatic sending of emails to customers. Sales reps and marketers pre-set the conditions for sending emails through Salesforce. They program when to send, who to send to, and information to include. Organizations benefit in different ways.
- Boosts sales reps’ efficiency: Sales reps lose about 15 hours weekly organizing, reading, and sending emails. An organization can integrate Salesforce automated emails to help boost sales reps’ efficiency. When it is integrated with Revenue Grid Data Capture, the team gets access to a wide variety of features that boost their efficiency more
- Send personalized emails: Customers appreciate receiving personalized emails. Sending emails in Salesforce helps you create a variety of emails and segment them. Each customer receives a personalized email to improve their experience
- Saves time: Automated email sending is automatic and does not require human intervention. Salesforce does all the tedious work, and sales reps save more time to build customer relationships.
- Improve email list segmentation: Segmenting emails manually is a challenge, especially when handling thousands of emails daily. The solution is to send emails from Salesforce and program them to segment based on your preferences
Templates for Email
Salesforce email templates provide you with an easy way to create your emails. Salesforce allows you to create several types of email templates. You can create custom templates, text, Visualforce templates, and HTML Classic Letterhead. The template contains a predefined email layout which sometimes might have images and text.
It saves you time for creating marketing emails from scratch. They ensure you stick to your brand email guidelines. Templates provide you with the best solution for email automation with Salesforce without compromising on customization. They allow you to merge several fields contained in Salesforce records, such as leads, contacts, and opportunities.
Your ability to edit and save email templates in Salesforce saves you much effort and time. It not only saves you time but also builds your brand’s image. You can customize temples specifically for sending reminders, invitations, requests, welcomes, or congratulations.
Send Emails Automatically
When sending emails through Salesforce, you can customize them to contain a variety of fields from your salesforce records. You can add links, telephone contacts, and names of recipients. Salesforce has email functionality that allows you to generate automated sending. To send emails from Salesforce, you need to open the email field and click the Generate button.
Choose all the email addresses you wish to add from your email data bank. The easiest way is to import it to Salesforce. When you integrate email with Salesforce, you can automatically import email contacts into the Salesforce database. After you click Group emails, Salesforce will send emails to every address in the segments that you choose. You need to customize several fields. Choose a subject for your email, recipients, sender, reply options, and the template to use.
You may upload any attachments that you need to add to your email and edit them before you send them. Save the template for use the next time. You can edit further so that Salesforce sends emails to every new person who signs up or customers requesting specific information. The main types of emails you can send from Salesforce are emails to leads, mass campaign emails, case update emails, password reset, approval emails, and many more.
Manual email management is difficult and consumes a lot of sales reps’ time. To save time, sales teams send emails from Salesforce. It helps boost productivity, efficiency, and customer experiences. Salesforce email templates provide organizations with an easier way to create customized emails.