Is LEGO basically taking over the world? It can often feel like it. The LEGO Movie was a huge success around the world last year, there are regular exhibitions at which LEGO creations are shown off, and LEGO was recently named the world’s most powerful brand. However, even many veteran LEGO followers could learn more about the lovable plastic bricks by watching A LEGO Brickumentary.
A LEGO Brickumentary, which has been available to download through iTunes since July 31, demonstrates that LEGO has long grown beyond its roots as a children’s toy. An animated LEGO minifigure voiced by Jason Bateman narrates as we see various AFOLs – Adult Fans of LEGO – and huge structures that are being put together with the little Danish bricks. We also see how LEGO is assisting in provision of education and therapy. Yes, the only limit seems to be the imagination…
If reading this article has left your excitement – ahem – building, you can use your iOS device to read the current issue of AppleMagazine, which includes further insights into this intriguing documentary. And then, of course, you can download A LEGO Brickumentary itself. Fan-plastic!
