In another sign of Microsoft’s admission of defeat in the smartphone market, there have been emerging reports of the company seemingly removing Windows phones from display in its own retail stores.
Basically, if you walk into one of the numerous Microsoft Stores scattered across the US, don’t be overly startled if you can’t see any Windows phones alongside the likes of the Surface Pro 4 and Surface Book. That’s because MSPoweruser has received tips from readers that these handsets are getting removed.
One reader of the news site claims that almost all of these phones have been taken away from the Microsoft Store in Boston’s Prudential Center, adding that none of the store’s “advanced techies” are very knowledgeable about Windows phones. Similarly, another reader reports having “noticed there were no phones at all on display” in the Microsoft Store in Scottsdale, Arizona.
Earlier this week, WinBeta cited an anonymous Microsoft employee claiming that the company was planning to “end sales” of its Lumia handsets this December. And, given the continued irrelevance of Windows 10 Mobile in the face of rivals iOS and Android, it wouldn’t be too surprising.