Yahoo Ekes Out Third Quarter Revenue Gain Despite Display Ad Weakness

Yahoo Headquarter

Yahoo reported a modest increase in revenue during the third quarter, exceeding lackluster Wall Street targets, as the Internet company’s online display advertising business continued to struggle.

Shares of Yahoo rose 1.1 percent to $40.61 in extended trading on Tuesday.

“This is a continuation of what we’ve seen for most of the last two years,” said Pivotal Research Group analyst Brian Wieser, citing the ongoing weakness in the display advertising business.

Yahoo’s revenue, excluding fees shared with partner websites, was $1.094 billion in the three months ended Sept. 30, a 1 percent increase from $1.081 billion in the year ago period.

Analysts polled by Thomson Reuters were looking for adjusted revenue of $1.045 billion.

For the first time Yahoo disclosed its mobile revenue, which it said was more than $200 million in the third quarter. Yahoo said it expects that gross mobile revenues for the full year will exceed $1.2 billion.

Yahoo’s revenue growth has stalled in recent years as its once-hot Web portal and email service have lagged rivals such as Google Inc and Facebook Inc. Chief Executive Marissa Mayer has revamped many of Yahoo’s products and acquired a string of companies during the past two years, but she has been unable to revive the company’s revenue growth.

Yahoo said that it’s display advertising revenue, which accounts for roughly 40 percent of Yahoo’s total revenue, declined 5 percent in the third quarter. Revenue from Yahoo’s search business rose 4 percent year-on-year to $452 million.

 

Ivan Castilho
About the Author

Ivan Castilho is an entrepreneur and long-time Apple user since 2007, with a background in management and marketing. He holds a degree in Management and Marketing and multiple MBAs in Digital Marketing and Strategic Management. With a natural passion for music, art, graphic design, and interface design, Ivan combines business expertise with a creative mindset. Passionate about technology and innovation, he enjoys writing about disruptive trends and consumer tech, particularly within the Apple ecosystem.