4 Tips for creating viral YouTube videos

YouTube video production

The global reach of the YouTube platform is unprecedented. Creators can now connect with viewers across the globe to share their ideas, creations, and illustrations. Savvy YouTube creators know how to package their videos to make an impact, inform, and entertain.

Unfortunately, just because YouTube allows you to reach beyond your community, if you don’t create quality content, you may not get many viewers to your page. People watch YouTube to find tutorial information, to be entertained, and to investigate new ideas. If you want to be a successful creator and have your videos go viral, you need to know how to provide what the viewers want to see.

Creating content is something that is perfected over time, but even if you are getting ready to publish your first video, there are a few things that you can do to make it more watchable. From finding free music for Youtube from Thematic to playing around with different effects, there are many ways to improve the quality of your videos. Let’s take a closer look at a few tips for creating viral YouTube videos.

Viral title

In most cases, the first thing viewers see beyond your thumbnail photo is the title of your video. You need to be able to grab the attention of viewers with your title to create viral status. How would you like to be known? Your title should make viewers want to watch your video. The titles tell you what the videos are about. A title that makes viewers curious is key to achieving viral success. Think about the words that you use in your text and create an enticing title that will urge people to click on your link. Optimizing your title to include keywords will help search engines pick your videos up and get more exposure.

YouTube video production


The reason videos go viral is that people share them a lot. Make your videos shareable so people will want to share them. You’ll get more social shares if you include a solid call to action. You can also add social sharing buttons to your email campaign so viewers can share your videos just by clicking them. When you create an engaging video, people will want to share it with their followers, family, and friends. It is crucial that you embed your video with the capability for your viewers to share it easily. 

Collaborate with influencers

Influencers are YouTube content creators that have thousands of established followers. The only problem is they’re not well known outside their fan bases. Content can be distributed to a wide audience via influencers. Let them help you reach many potential viewers and make your video more visible. You can invite influencers in your niche to appear in your next video. Collaborations with YouTubers can lead to viral success.

YouTube video production | Image & graphic edition

Include links to potential sponsors

Think about the people and companies who might benefit from your video if it goes viral. Make a list of the brands, products, and services that appear indirectly in your video. To send traffic to these companies, including links to their websites. In return, they may market your video and even propose sponsorships. 

The snowball effect is the main reason videos go viral. Initially, the video must gain popularity on its own, while others will push it farther and farther down the mountain. Make your videos explode across the Internet by using these tips.

About the Author

News content on AppleMagazine.com is produced by our editorial team and complements more in-depth editorials which you’ll find as part of our weekly publication. AppleMagazine.com provides a comprehensive daily reading experience, offering a wide view of the consumer technology landscape to ensure you're always in the know. Check back every weekday for more.

Editorial Team | Masthead – AppleMagazine Digital Publication