Apple announces new 13-inch MacBook Pro

Apple has announced the next-generation 13-inch MacBook Pro.

The new device comes with the long-awaited new Magic Keyboard, which offers improved typing over the previous-generation scissor-switch mechanism, which was controversial.

Apple has also doubled the storage capacity across all of its standard configurations to help consumers hold onto more of their files, and 10th-generation processors have been added to offer up to 80% faster graphics performance.

Alongside the quad-core processors, Retina display, Touch Bar and Touch ID, Apple’s created the most advanced notebook to date.

The new Pro model starts at $1,299 in the United States, with Apple shaving off $100 for students and those working in education, including those in science and healthcare fields.

Speaking of the new device, Tom Boger, Apple’s senior director of Mac and iPad Product Marketing, said: “Whether you’re a college student, a developer, or a creative pro, the 13-inch MacBook Pro delivers powerful performance, a stunning Retina display, and all-day battery life in our most portable pro notebook.

“Today we’re adding the new Magic Keyboard, doubling the standard storage, and boosting performance, making the 13-inch MacBook Pro an even better value for our customers.

“With these updates, our entire notebook lineup features the Magic Keyboard for the best typing experience ever on a Mac notebook, offers twice the standard storage than before, and delivers even more performance.”

What are your thoughts on this new device? Let us know over on social media and stay tuned for an in-depth look at the 13-inch MacBook Pro in the coming days and weeks.

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Everything Apple, every day. This post was written by an AppleMagazine newsroom writer.