Apple Arcade Rivals Nintendo Switch Online & Steam in Weekly User Volume Apple Arcade, Apple's video game subscription service, is rapidly gaining traction in the gaming market, with a recent report revealing that 10% of U.S. consumers engage with its titles weekly.


Launched in September 2019, Apple Arcade offers a unique gaming experience by providing users unlimited access to a diverse catalog of mobile games for a flat monthly fee of $6.99. This service stands out for its absence of in-app purchases and advertisements, focusing solely on a seamless gaming experience.

The latest findings from Midia Research indicate a significant growth in Apple Arcade’s popularity. Currently, about 10% of U.S. consumers use the service on a weekly basis. This rate of engagement places Apple Arcade on par with major gaming platforms like Nintendo Switch Online and Steam, each capturing 11% of the weekly player base.

Remarkably, Apple’s gaming service is outperforming competitors such as Ubisoft+ and Nvidia’s GeForce Now, which hold a 5% and 4% weekly user share, respectively. This growth underscores Apple Arcade’s increasing relevance in the competitive gaming market.

Additionally, the service is accessible across various Apple devices, including the iPhone, iPad, Apple TV, and Mac. The upcoming Apple Vision Pro is also set to enhance the gaming experience, launching with over 100 Apple Arcade titles.

In 2023, Apple Arcade’s game Hello Kitty: Island Adventure garnered significant attention by being nominated for The Game Awards’ Best Mobile Game.

Apple Arcade

Despite the game’s popularity, it was beaten to the award by Honkai: Star Rail.

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