A significant revamp of the design of Apple’s website has just made online shopping for Apple products much easier and more simple. The ‘Store’ tab and ‘store.apple.com’ domain have both made way for tighter integration of the Apple.com buying experience with the rest of the website.
This basically means that, if you want a buy a new iPhone, iPad or other major Apple product from the website, you no longer need to head for an Apple Online Store that is only loosely connected to the part of the Apple website that introduces and educates about the product. Instead, as you can see from our screenshot below, you can just click a ‘Buy’ link from the product page.
Shopping for accessories is almost as straightforward – you can just scroll down the product page and click a clearly indicated link to reach a new page of ‘featured accessories’ accompanied by a list of product categories. The buying experience itself is also more streamlined, as you can now make add-on purchases, such as for cases and extended warranties, on the same page as the main product.
An Apple spokesperson has revealed that the iPhone maker “redesigned Apple.com knowing that our customers want to explore, research and shop in one place”, and said that the new website provides customers with “one simple destination to learn and buy without having to navigate between two different sites.”