Apple is in the spotlight again for its progressive moves in artificial intelligence, reigniting discussions with OpenAI to potentially integrate the latter’s technologies into iOS 18. This development follows earlier reports of Apple’s experimentation with Google’s Gemini and internal tests using OpenAI’s ChatGPT, highlighting the tech giant’s quest for cutting-edge AI enhancements.
According to a recent Bloomberg article, these renewed negotiations focus on implementing OpenAI’s AI solutions, possibly including an AI-driven chatbot.
The exact role this chatbot will play within iOS — whether as a new virtual assistant or an enhancement to Siri — remains unclear. However, it is noted that Apple’s “SiriSummarization” framework, which integrates ChatGPT, could play a significant part in this integration.
Concurrently, Apple maintains ongoing discussions with Google regarding the use of Gemini for its iOS system.
This indicates Apple’s strategy to secure the most advantageous deal. The company is also reportedly in talks with Baidu to cater to its Chinese user base, compensating for Google’s absence in China.
With iOS 18 slated for release later this year and its unveiling expected at the Worldwide Developers Conference (WWDC) 2024, Apple is poised to showcase numerous generative AI-driven features.
Besides seeking partnerships, Apple is developing its proprietary language models capable of operating offline, although these are somewhat limited compared to their online counterparts.
The integration of both online and offline AI models by Apple could lead to a versatile AI offering, possibly including premium features behind a paywall. This could enhance the user experience while navigating the complexities of modern AI technologies.