Apple named new partner for Super Bowl Halftime Show, replacing Pepsi

Apple is to replace Pepsi as the new sponsor of the Super Bowl Halftime Show.

The National Football League has announced that Apple Music has signed a new multi-year partnership, seeing the streaming service replace Pepsi as the primary sponsor of the show. Apple will reportedly offer “exclusive details and sneak peeks” ahead of the shows next February.

The next Super Bowl, LVII, will be played and streamed on February 12, 2023 in Arizona.

Speaking of the news, Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, said: “We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show.

“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

Oliver Schusser, Apple’s vice president of Apple Music and Beats added: “Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage. We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

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