The launch of the Apple Vision Pro has stirred considerable excitement, drawing customers to Apple stores with a level of curiosity and enthusiasm not seen in years, according to analysts at Wedbush. The reception for the Vision Pro over its first weekend surpassed expectations, positioning it as a transformative product for Apple and the Cupertino company’s future direction.
The device’s early appeal, despite its high price and niche target audience, has surprised analysts, particularly with the immediate availability of 600 apps for its visionOS, far exceeding initial forecasts.
Wedbush analysts have highlighted the Vision Pro as just the beginning of Apple’s ambitious plans. They anticipate the development of second-generation models priced below $2,000, possibly including three different variants, as Apple aims to expand the device’s reach within the company’s extensive user base.
Future iterations might even resemble smartglasses with more conventional sunglasses appearances, indicating a broader strategy to integrate more wearable technologies into the Apple ecosystem.
Furthermore, sales of the Apple Vision Pro are expected to surpass one million units for 2025, marking a significant milestone in Apple’s venture into wearable tech. This device is also seen as Apple’s initial foray into artificial intelligence applications, with speculation about an AI-focused App Store and discussions anticipated to occur at the upcoming Worldwide Developers Conference (WWDC).
Apple’s CEO, Tim Cook, has hinted at AI’s growing role within the company, suggesting further announcements related to generative AI are on the way, especially in the context of the iPhone 16, heralding a new phase of growth.
The integration of the Vision Pro with other Apple products, such as the iPhone, is seen as a key strategy for Apple, opening up new possibilities across various applications including health, fitness, and autonomous technologies. While some Wall Street analysts may view the Vision Pro as a minor development, Wedbush contends it represents the start of a broader technological vision that Apple plans to roll out to its user base in the coming years.
Predicting a “renaissance of growth” for Apple in the next 12 to 18 months, Wedbush reaffirmed its “Outperform” rating and a $250 price target for Apple’s stock.
This optimistic outlook underscores a belief in Apple’s continued innovation and its ability to redefine technology landscapes through products like the Vision Pro.