Apple has announced that its ten-day Apps for Earth campaign in April, which enabled users to spend on apps to raise money for the World Wildlife Fund’s conservation work, raised over $8 million.
The campaign saw the iOS App Store given a green – both spiritually and literally – makeover, with various apps given new logos and graphics and fresh interactive and educational content, all to raise awareness of environmental concerns. 100% of proceeds from app buys, including in-app purchases, went to supporting the WWF.
THANK YOU! $8 million raised through @AppStore's #AppsforEarth will advance conservation! https://t.co/zEqygxYJUx
— World Wildlife Fund (@World_Wildlife) June 15, 2016
The $8 million figure was announced by the WWF at Apple’s WWDC conference in San Francisco this week and by Apple in a press release on its website. Apple’s eco-friendly efforts seem far from over; we have speculated that the firm could extend an especially green form of energy to its electric car project.
