Apple’s Back to School Sale Now Live in Europe, Asia & Middle East Apple has launched its annual “Back to School” promotion, offering deals in Europe, Asia, the Middle East, and Mexico.

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Higher education students and educators in the UK can receive an up-to-£120 Apple gift card with the purchase of select Macs and iPads. This promotion mirrors the one introduced in the United States and Canada last month.

In the UK, Apple offers a £120 gift card with any new MacBook Air, MacBook Pro, or iMac, and an £80 gift card with any new M4 iPad Pro, M2 iPad Air, or Mac mini. The gift card can be used for Apple products, accessories, App Store apps, and services like Apple Music and iCloud+ storage.

In other countries, Apple provides AirPods with every Mac purchase or an Apple Pencil with every iPad purchase through its education stores.

back to school

Standard educational discounts are also available, allowing students to buy Macs and iPads at lower prices via the EDU store in each country. Additionally, students can get AppleCare+ at a 20% discount.

The Back to School promotion requires verification through UNiDAYS in many regions, with full terms and conditions detailed on Apple’s country-specific promotional pages.

This promotion runs through October 21, 2024, in most listed countries, ending in September in some areas like Mexico.


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