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Apple’s Share of Notebook Market Grew to Over 10% in 2015

Apple gained momentum in the global notebook market in 2015, according to figures released today by research firm TrendForce. During the year, Apple’s market share grew to 10.34%.

This is a notable increase from Apple’s 9.3% share in 2014, and suggests that MacBooks held their appeal even as the overall notebook market shrunk. Overall notebook sales in 2015 totaled 164.4 million, 6.3% less than the 175.5 million shipments during 2014.

Apple’s performance is also impressive considering that, unlike most PC makers, it adheres strictly to premium pricing for its notebooks, its cheapest model – the rudimentary 11-inch MacBook Air – coming in at $899. Apple ranked fourth in the list of bestselling notebook makers; HP and Lenovo continued to lead with shares each at about 20%, while Dell followed with a 13.7% slice.

It is unclear when Apple will next reveal fresh additions to its MacBook range. However, there has recently been evidence that new 12-inch and 13-inch models could be announced in the spring, maybe even at the well-publicized iPhone 5SE and iPad Air 3 launch event planned for March 15, while the 15-inch MacBook Pro could be refreshed halfway through the year.

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