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Augmented Reality’s Real Implications for Hardware, Software and Advertising: A Roadmap for Success

Global Information reports: Augmented Reality's Real Implications for Hardware, Software and Advertising: A Roadmap for Success. (PRNewsFoto/Global Information, Inc.)
Global Information reports: Augmented Reality’s Real Implications for Hardware, Software and Advertising: A Roadmap for Success. (PRNewsFoto/Global Information, Inc.)

FARMINGTON, Conn., Feb. 5, 2013 /PRNewswire-iReach/ — Augmented reality enhances consumer experience by enabling computer-generated content to be superimposed over a live view of the real world, presenting real world environments overlaid with virtual information.

Giants such Apple, Google, HP and Microsoft see augmented reality (AR) as both a way to boost their traditional businesses and as a gateway into new markets.

Most AR applications are currently oriented towards education or entertainment.

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