FARMINGTON, Conn., Feb. 5, 2013 /PRNewswire-iReach/ — Augmented reality enhances consumer experience by enabling computer-generated content to be superimposed over a live view of the real world, presenting real world environments overlaid with virtual information.
Giants such Apple, Google, HP and Microsoft see augmented reality (AR) as both a way to boost their traditional businesses and as a gateway into new markets.
Most AR applications are currently oriented towards education or entertainment.
