Ivan Castilho is an entrepreneur and long-time Apple user since 2007, with a background in management and marketing. He holds a degree and multiple MBAs in Digital Marketing and Strategic Management. With a natural passion for music, art, graphic design, and interface design, Ivan combines business expertise with a creative mindset. Passionate about tech and innovation, he enjoys writing about disruptive trends and consumer tech, particularly within the Apple ecosystem.
Safari has always reflected Apple’s view of the web: fast, private, and intentionally restrained. Now, following Apple’s confirmation of deeper AI foundations for Siri and Apple Intelligence, Safari appears to…
Apple Creator Studio did not arrive as a single product announcement. It arrived as a statement. After years of evolving Final Cut Pro, Logic Pro, Pixelmator Pro, and Apple’s productivity…
Long before Apple Stores became architectural landmarks, the Genius Bar was already shaping how people interact with technology. Introduced as a place to get help without pressure, it changed the…
HomePod was designed to fill a room with sound, but pairing two HomePods takes that idea further. When set up as a stereo pair, they work together as left and…
Logic Pro inside Apple Creator Studio shifts music creation toward collaboration between human ideas and intelligent tools. The emphasis is inspiration, not automation. Apple’s AI features are designed to respond…
Apple Creator Studio marks a clear shift in how Apple supports creators across disciplines. Instead of treating professional tools as isolated products, Apple brings video, music, imaging, and productivity apps…
Spatial photos are immersive 3D-style images that capture depth and detail in a way that feels closer to how we see the real world. They’re designed to come alive when…
When Apple introduced the Apple Watch Ultra, it broke a rhythm that had been carefully refined for years. The familiar Watch silhouette, elegant and compact, gave way to something larger,…
The iPhone Air was one of those ideas that made instant sense on paper. Thinner than anything Apple had ever shipped, lighter in the hand, finished with materials that felt…
Apple One is Apple’s clearest statement about how its services are meant to be used: together. Instead of managing multiple subscriptions, Apple One packages the essentials into a single monthly…
Apple has quietly confirmed one of its most consequential technology partnerships in years. After months of speculation, the company acknowledged that future versions of Siri and Apple Intelligence will be…
Apple Fitness+ reached a new phase in 2025, shifting from a growing service into a truly global one. The platform expanded to 28 new countries and regions, including Chile, Hong…
Apple Music entered 2025 already established, but it finished the year transformed. Listenership reached new highs, subscriptions climbed faster than at any point in the service’s history, and daily engagement…
Apple Pay has reached a point where it rarely needs explanation. It works, it’s trusted, and it shows up at the exact moment it’s needed. In 2025, that quiet reliability…
Apple TV closed 2025 with its strongest momentum yet, marking a turning point for Apple’s streaming ambitions. Engagement surged to record levels in December, with total hours viewed rising 36…
