Since its launch in 2010, Instagram has grown to become a vital social media platform for all kinds of businesses. With over 2 billion active monthly users, it is a powerful tool for marketers to increase brand awareness, engage with customers, and reach a wider audience to increase conversion rates.
Businesses can also make use of Instagram Insights, which is a feature that allows business accounts to view data and analytics about their profile, in order to improve their marketing efforts and adapt their overall strategy.
So if you are considering signing up your business on Instagram or are looking for pro tips to improve your Instagram strategy, you are in luck! In this article, we highlight some fundamental ways you can improve our Instagram business account and set it up for success.
Focus on building a unique profile
When strategizing about how to make your business stand out on Instagram, the first thing you need to do is curate a professional-looking profile. In order to make a fantastic first impression, consider the following steps:
- Choose a username that is representative of your business and optimize it with a keyword so that it easily shows up in search bars
- Upload a profile picture that represents your brand and is in line with your unique brand identity, such as your business logo
- Include a call to action, such as a link to your business website, your latest sale, or any promotional campaign you are running
- Include a short but helpful business description, such as your brand motto or the country or cities you are currently operating in, or whether you offer worldwide shipping
- Include relevant contact information so that your Instagram audience can easily reach you
Create high-quality content
Once you have your Instagram business profile all set up, the second critical step is to invest time and energy into making high-quality, relatable, authentic, and engaging content. Think of your Instagram posts and stories as a way of communicating with your potential customers in order to increase top-of-mind awareness.
Generally, there are five types of content on Instagram that include posts on your feed, stories, Instagram Live, Instagram Video, and reels. Ideally, you should experiment with all these different types and determine which ones work best for you depending on your followers’ demographic, and the number of likes, views, saves, and shares.
Additionally, it is always helpful to make your Instagram feed aesthetically pleasing by choosing a grid layout, color scheme, and filter. This means that your marketing team will need to spend some time thinking about what complements your brand and resonates with your business.
Engage with your audience
The type of content you create has a direct influence on how you engage with your audience. This requires writing crisp, concise, and informative captions, creating helpful and saveable content that complements your brand and business ethos, sharing audience content on your feed or stories, creating custom stickers or filters to encourage brand awareness, hosting Q&A sessions to clarify product or service related queries, and using hashtags relevant to your business and industry.
Many businesses also leverage the power of influencer marketing and collaborate with the top talent in their respective industries to promote their brand. This is usually done through sponsored posts or stories of influencers using or rating the product or service. Generally speaking, influencer marketing can be a fantastic way to build trust and rapport with your followers and enhance brand recognition and awareness. Just make sure that you partner with the right kind of influencer depending on their audience reach, content quality, engagement rates, and audience demographics in order to get the most bang for your buck.
Ideally, the best way to interact with your audience is to post regularly and at specific hours of the day when you are likely to get the highest rates of engagement. This means that you should go through a trial and error period to identify when your followers are most active.
Importantly, to attract new customers, consider using Instagram ads to precisely target your business to relevant audiences and increase your brand outreach.
An Instagram growth strategy for your business is about more than just increasing your total follower count. It is about producing high-quality content and consistently engaging with your potential customer base in order to build a connection with them on a personal level.
By following the tips mentioned in this article, you can be hopeful to boost your business growth and notice an increase in user engagement with your Instagram profile and content. Just remember to keep a track of your marketing performance in order to constantly improve your strategy as per data-driven insights.