In just the first two weeks of their availability, the iPhone 7 and iPhone 7 Plus took a mammoth 43% of all iPhone sales in the United States during the just-gone third quarter, research has found.
This revelation was made by Consumer Intelligence Research Partners. In a statement cited by Investor’s Business Daily, CIRP partner and co-founder Josh Lowitz expressed his company’s belief that the positive reception for the new models has played a major part in their healthy sales.
While the 4.7-inch iPhone 7 got 31% of all US iPhone sales, the 5.5-inch iPhone 7 Plus picked up 12%. CIRP further revealed that the 4-inch iPhone SE released in March got a 9% share, making it the third most popular iPhone model during the quarter. Though long beset by stock shortages, the lower-cost handset’s availability had noticeably improved by late June.
A wide array of factors, including the dual-lens camera of the iPhone 7 Plus, the waterproof casing of both iPhone 7 models, and Samsung’s fiasco arising from exploding Galaxy Note 7 units all look likely to have encouraged the brisk sales of the iPhone 7 series.