Apple Services growth reached record levels in 2025, with App Store scale, iCloud, Apple Pay, Apple Music, and Apple TV strengthening the value of every device.
Apple services revenue has steadily expanded between 2019 and 2025, reshaping the company’s business model as subscriptions, digital content, and platform services take a larger role alongside hardware.
The Epic vs. Apple saga, which began in 2020 when Epic introduced an alternative payment system in Fortnite to bypass Apple’s 30% commission, has forced major changes to App Store…
