The mobile payments service Apple Pay has underwent a gradual rollout, but is well on the way to becoming a hit in the US, judging from the findings of a new study.
A survey conducted by banking consultancy Mercator Advisory Group has found that 80% of Apple Pay customers use the service, which Apple first announced at the same media event as the iPhone 6 and iPhone 6 Plus last year, at least once a week for purchasing goods.
This statistic is impressive considering that, according to the same survey, only half of the 71.5 million US adults who have used any mobile payments this year are using them as frequently. Furthermore, roughly 19% of Apple Pay customers use the feature at least ten times monthly – 3% more than the proportion of all US mobile payment users who purchase as often with mobile payment technology.
Use of Apple Pay is likely to become even more common as yet more Apple devices are released with the technology built in. The next such device to hit the market is the 12.9-inch iPad Pro next month.
