Consumers favoring iPhones with more storage

Consumer Intelligence Research Partners has released a new report that shows consumers are increasingly opting for iPhone models with higher storage capacities – that is in the United States, at least.

The report, based on a survey the company conducted at the end of Apple’s fiscal fourth quarter, shows that iPhone 14 models count for 21% of all iPhone sales – last year, iPhone 13 models accounted for 16% of sales in the United States. It’s important to note that the iPhone 14 Plus was not included in the survey, as it was released later.

What’s interesting about their report is that iPhone 13 models are still performing well, with the iPhone 13 responsible for 15% of all sales and the iPhone 13 mini accounting for 4% of sales. The iPhone 11 also managed to secure 9% of all sales in the quarter, suggesting consumers opt for cheaper models.

Most telling, though, is that consumers favour iPhones with larger capacities than before. Indeed, 60% of iPhone 13 Pro users bought a 128GB Model, and this year, 50% of consumers chose the 256GB model. As this year’s Pro models featured major camera upgrades, many consumers have leapt to the following storage capacity to save more photographs and take advantage of the new 48MP ProRAW photo technology.

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