Apple has officially announced the iPhone 15 Pro and iPhone 15 Pro Max, setting new benchmarks in smartphone technology. The devices boast a multitude of innovative features, including a titanium frame with a brushed finish, making them lighter and more durable than previous Pro models. The frame also comes with a contoured edge for an enhanced ergonomic experience, accompanied by notably slimmer display bezels.
The iPhone 15 Pro introduces an Action button, replacing the traditional mute switch. This multifunction button, equipped with haptic feedback, allows users to toggle between silent and ring modes, launch specific actions, and even run predefined shortcuts. This inclusion adds an extra layer of customization for the user.
Inside the sleek exterior lies the revolutionary A17 Pro chip, manufactured using a 3-nanometer process—a first in the industry. The six-core CPU delivers double the performance and quadruple the efficiency of the A16 Bionic chip. Its 16-core neural engine offers accelerated machine learning capabilities, enabling more accurate autocorrect and advanced image recognition features. The A17 Pro chip is capable of executing up to 35 trillion operations per second.
The graphics are powered by a redesigned GPU with a unique Apple-designed shader architecture. The new GPU is optimized for high-performance tasks and advanced rendering features, including hardware-accelerated ray tracing and Mesh shading. It even enables console-quality gaming experiences, like playing Resident Evil 4, directly on the iPhone.
In the camera department, both devices sport upgraded systems. The primary camera includes a larger sensor, anti-flare lens coating, and advanced capabilities for low-light photography. The iPhone 15 Pro Max takes it a notch further with a 5x optical zoom telephoto camera featuring a 25% larger sensor. Both models include an Ultra Wide camera that benefits from a new anti-reflective coating and improved Night mode and Smart HDR features.
Data transfer rates have been significantly enhanced, courtesy of USB 3 cable compatibility, allowing quick transfers of high-resolution 48MP ProRAW photos and ProRes video recordings to Mac or external storage drives. The devices also include a next-generation Portrait mode, focus and depth control tools, and an updated Ultra Wideband chip for improved device connectivity.
These feature-rich Pro models come in four premium titanium shades—Black, White, Blue, and Natural.
Prices start at $999 for the iPhone 15 Pro with 128GB storage, and $1,199 for the iPhone 15 Pro Max with 256GB storage.