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    Pluribus

    A woman with short blonde hair stands between shelves filled with medicine bottles in a dimly lit pharmacy, wearing a blue shirt and dark jacket, looking to her left with a serious expression in this scene from Pruribus Confirm Season 2.

    Emmy Nominations Give Apple TV Its Biggest Awards Year Yet

    July 9, 2026 / 2:26 PMJuly 9, 2026

    Emmy nominations reached a new Apple TV record with 89 nods across comedy, drama, nonfiction, sci-fi and craft categories.

    A gold Emmy Award statue is displayed on a pedestal, with dramatic lighting and numerous small, glowing lights in the background, creating a star-like effect reminiscent of prestigious Apple TV awards.

    Apple TV: Emmy Nominations Put Pluribus and The Pitt in a Tight Drama Race

    July 8, 2026 / 5:04 PMJuly 8, 2026

    Emmy nominations put Pluribus and The Pitt at the center of the drama race as Apple TV enters awards season with major momentum.

    Apple TV Pluribus Series | A cotton swab draws a smiley face in a petri dish filled with yellow liquid, set against a bright yellow background—perfect for fans of Season 2 or admirers of Carol's quirky Pluribus-inspired creations.

    Pluribus Wins Gotham Breakthrough Drama Award

    June 2, 2026 / 4:12 PMJune 2, 2026

    Pluribus wins Breakthrough Drama Series at the 2026 Gotham Television Awards, adding another major honor to Apple’s Originals slate.

    A couple sits close together on a beige couch, sharing a bowl of popcorn during an Apple TV weekend. The woman in a mustard sweater leans on the man in a brown shirt as they look ahead, appearing relaxed and comfortable.

    Couple’s Weekend on Apple TV: The Best Hidden Series to Watch Together

    May 23, 2026 / 12:07 PMMay 22, 2026

    Apple TV has a strong lineup of acclaimed series and films for couples looking for romance, family stories, personal growth, and weekend comfort.

    The Apple TV logo with a glowing, iridescent effect is centered on a dark, cloudy background. "Apple TV The Studio" appears faintly in a small rounded square at the bottom right corner.

    Apple TV Records Shape Apple’s Media Strategy

    May 19, 2026 / 3:37 PMMay 19, 2026

    Apple TV records in engagement, awards, and live sports show how Apple is turning entertainment into a stronger Services engine.

    Apple Magazine cover featuring a smartphone displaying 9:41, with headlines about SpaceX business expansion, AirPods Pro 3 news, and Apple’s Siri AI public beta. Issue dated July 10, 2026.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    Aerial view of a large, circular building surrounded by trees and greenery, with a rainbow-colored structure in the courtyard—an iconic site often linked to major Apple Acquisitions and innovative apple takeovers shaping the tech landscape.

    Apple’s Next Era Is the Unified Experience

    A dark blue Apple iPhone with three camera lenses and a textured case is shown upright against a dark background, spotlight illuminating the upper part. The Apple logo is visible, highlighting its LED flash alerts for iPhone calls.

    iPhone Flash Alerts for Calls: The Feature Many Users Forget Exists

    A hand holds a notepad labeled "From the desk of Mayor Tom Loftis" with a handwritten note that reads, "Widow's Bay season 2: Renewed on Apple TV," underlined for emphasis.

    Widow’s Bay Renewed for Season 2 at Apple TV

    Three iPhones are shown from different angles: two dark-colored models with triple rear cameras on the left and center, and a light purple model with dual cameras on the right, highlighting the iPhone Air lineup position against a white background.

    Mastering iPhone Protection Features for Better Privacy

    A smartphone displays the iOS 18 Shortcuts app with colorful shortcut tiles, such as Home ETA, Directions, Play Playlist, and Upload Last Photo, against a gradient background. The Apple logo is in the bottom right corner.

    Shortcuts App Icons Bring Faster Access to Daily Routines

    A white cloud icon centered on a blue gradient background symbolizes iCloud Drive offline, with a small Apple logo and the word "Apple" in the lower right corner.

    iCloud Is Apple’s Invisible Loyalty Layer

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