Since the launch of the Vision Pro, Apple has been actively seeking feedback from users. Recently, the company has increased the frequency of its surveys, querying customers about their experiences and satisfaction levels with the headset.
These surveys cover various aspects, including how often and in what contexts the Vision Pro is used, its most liked features, and the duration of typical usage sessions.
Key survey questions inquire about overall satisfaction, favorite features, frequency of use, and the variety of activities performed using the Vision Pro.
Apple is also probing awareness and use of the device’s Guest User feature, despite the Vision Pro not being primarily designed for multi-user experiences.
Reports from Bloomberg and insights from Apple analyst Ming-Chi Kuo indicate a sharp decline in consumer interest and a drop in the expected shipment volumes of the Vision Pro in the U.S. Retail demonstrations and sales have notably decreased, with some stores experiencing a significant reduction from multiple units sold daily to just a few each week.
Kuo suggests that for the Vision Pro to recover and succeed, Apple must address significant issues such as the lack of essential applications, the device’s price point, and comfort, without detracting from the user experience.
These concerted feedback efforts by Apple signify a crucial step towards understanding user engagement and improving the Vision Pro to better meet consumer expectations and needs.