Apple TV+ effectively free through to end of January thanks to credit scheme

Apple has begun contacting paying Apple TV+ subscribers – who either subscribe monthly, annually or as part of the company’s new Apple One subscription service – to offer them credit against the service through January 2021. 

In the United States, users who pay for Apple TV+ will receive $4.99 in credits, though the amount varies depending on where in the world users subscribe.

In the United Kingdom, for example, users are being offered £4.99 in credits per month as part of the promo, designed to encourage consumers to stick with Apple TV+ over the holidays.

The credits, which will be issued once per month in November, December, and January, will be connected to the subscriber’s Apple ID and will be used before credit card purchases for any Apple services, as well as music, games, and movies from the iTunes Store.

Apple says that it’s offering credits as a way of thanking its loyal subscribers, though it’s more likely that the organization is using the marketing tactic to hush criticism from consumers, who say that there’s not enough content on the platform to warrant payment.

The company also extended its free trial for users who purchased an Apple device from September 2019. Apple sent emails to subscribers to let them know that their free trial would be extended through February 2021, allowing users to have more time to enjoy its content.

Are you pleased to hear that Apple TV+ is effectively free until February? Let us know and check back soon for more news on Apple TV+ and other Apple services in the coming weeks.

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Everything Apple, every day. This post was written by an AppleMagazine newsroom writer.