According a report by Bloomberg, Apple have hired augmented and virtual reality expert Dr. Jeff Norris who founded the Mission Operations Innovation Office at NASA’s Jet Propulsion Laboratory. Norris will…
Facebook’s F8 conference took place yesterday during which the company announced the launch of new software platforms that mix augmented reality, virtual reality and artificial intelligence. This leap in the…
Apple’s wireless earphones the AirPods have been a sales success since their launch in December. A freshly uncovered patent application hints that the Cupertino company could be intent on building…
We’ve already considered a huge amount of rumors regarding the potential design of the iPhone 8 but one thing that still remains vague is iOS 11 and the features it…
The augmented reality business Blippar is moving its app towards facial recognition, allowing users to literally put a name to a face. Blippar uses machine learning and augmented reality to…
Snapchat is bringing its users a fresh taste of augmented reality with an update to its free iPhone app. Now, the image messaging app can, through use of the devices’…
Apple CEO Tim Cook has reiterated his greater enthusiasm for augmented reality than virtual reality, calling the former “profound” and the latter not “a broad-based technology like AR”. Cook made…
Microsoft has continued the gradual rollout of HoloLens by making the mixed reality headset available for preorder in Australia, France, Germany, Ireland, New Zealand and the United Kingdom from today….
In a possible hint at an exciting future venture for Apple, CEO Tim Cook has revealed that he is more interested in augmented reality than the more immersive virtual reality….
In a rather novel digital marketing initiative, confectionary firm United Biscuits has released McVitie’s iKitten, an augmented reality app giving each user their own cute virtual kitten. The app, it…
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